Developed in conjunction with the What’s Your Type course at the School of Visual Arts, this workshop deconstructs traditional letterpress to be more collaborative for a team of type setters. Workshop participants were tasked with cutting a complete (albeit oversized) typeface out of sheets of foam. The foam was mounted, forming an ad hoc type cabinet ready for the printing process. Ink was rolled onto the letterforms and type treatments (popular rap lyrics) were laid out by the group with an improvisational spontaneity.
The workshop was an effort to make basic typography more tactile. Students got the chance to cut out letterforms, consider typographic arrangement and experiment with layout, freed from the software environment where most of these disciplines live today.
Steven Smith studied computer science and anthropology in Texas and design and long-form improv comedy in New York. He earned his MFA from the Designer as Author Program at the School of Visual Arts before starting Flux&Render. His work favors a playful, surprising design approach that is rooted in a love of music, performance and laughter.