This tableau was created for William Safire’s column “On Language” in the New York Times Sunday Magazine with Steve Haslip. When Steve and I get together, we tend to revert to our eight-year old selves (it’s not that far to travel, trust me). If there’s a design problem that can be solved with the judicious use of robots, we’ve tried it. We decided to employ a non-digital solution that would stand in contrast to the austere and too-slick designs that dominated the column. The letterforms are constructed out of Lego bricks, Play-Doh, rubber snakes, a basketball and construction paper. Add to that some army men, a T-Rex and a tinsel ocean and you’ve got yourself a typographic Normandy Beach fit for the Old Gray Lady.
Steven Smith studied computer science and anthropology in Texas and design and long-form improv comedy in New York. He earned his MFA from the Designer as Author Program at the School of Visual Arts before starting Flux&Render. His work favors a playful, surprising design approach that is rooted in a love of music, performance and laughter.