An experiment in transforming a staid, sans serif into something more expressive, organic and singular. The effect is achieved by dragging printed type along the lens of a flatbed scanner in real time. An impressive range of spikes, drips and bleeds are possible as the type is torn apart, appearing to reveal an unknown number of building blocks beyond black ink and geometric corners.
Steven Smith studied computer science and anthropology in Texas and design and long-form improv comedy in New York. He earned his MFA from the Designer as Author Program at the School of Visual Arts before starting Flux&Render. His work favors a playful, surprising design approach that is rooted in a love of music, performance and laughter.